Hispanic Voters on the Texas Border Have Soured on Trump

In 2024, these voters were an essential part of the winning Republican coalition. Now, many feel abandoned and furious, complicating the party’s chances in November.

Sept. 30, 2026

Jessica Cantu Vuittonet, who runs a coffee shop in San Benito, Texas, cast her first ballot in 2024 — for Donald Trump. Two years later, after her brother was deported, she feels angry and betrayed.

Ariel Salinas, who owns a construction company in McAllen, Texas, can no longer reliably find laborers for his work crews. He blames the president’s immigration policies for his financial headaches.

In more than two dozen interviews across the region in recent weeks, Hispanic voters said they were furious over the president’s approach to immigration and the economy — the very problems they had counted on him to fix.